FarmLogs (now Bushel Farm), I led the development of a lead generation campaign designed to attract and engage prospective users. I created the user journey and wrote all associated copy—from the landing page that introduced the offer to the downloadable lead magnet itself. The result was a cohesive, conversion-focused experience that aligned with both user needs and business goals, contributing to increased lead capture and improved engagement with our product.

Designer: K. Cavitt