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Brand Voice Guidelines for a Startup

The brand voice guidelines begin with a workshop where key stakeholders align on 4-6 words that define their voice. From there, I refine and develop the full guidelines.

  • Content Specialist

  • Copywriter

I was the first marketing hire at FarmLogs (now Bushel Farm), a Y Combinator startup, where I developed brand voice guidelines to ensure clarity and consistency. This foundational work, including a detailed do/don't section for media partners, helped position the company for growth and industry recognition.

The guidelines were comprehensive to leave no room for misjudgment.

The guidelines were comprehensive to leave no room for misjudgment.

Sample page

Sample page

Sample page

Sample page

Sample do/don't page

Sample do/don't page

Sample do/don't page

Sample do/don't page

Sample do/don't page

Sample do/don't page

Sample do/don't page

Sample do/don't page