FarmLogs Website Content Strategy

  • Content Specialist

  • Presenter

This deck outlines the content planning and organization that went into the development of a new, built-from-scratch website for FarmLogs (now Bushel Farm), which contributed to securing $2M in Series C funding. 

My team developed this deck as part of an all-hands show and tell, walking the company through the steps that were taken to arrive at the new site. This was done to get broader buy-in for the new site, and answer any questions company members had.

My team developed this deck as part of an all-hands show and tell, walking the company through the steps that were taken to arrive at the new site. This was done to get broader buy-in for the new site, and answer any questions company members had.

Sample slide

Sample slide

This is the timeline I developed to help us successfully hit key project milestones.

This is the timeline I developed to help us successfully hit key project milestones.

Sample slide; this is in reference to the old site that would be getting replaced by our new site. We collected the quotes during an initial discovery phase of the project.

Sample slide; this is in reference to the old site that would be getting replaced by our new site. We collected the quotes during an initial discovery phase of the project.

Sample slide; this is in reference to the old site that would be getting replaced by our new site. We collected the quotes during an initial discovery phase of the project.

Sample slide; this is in reference to the old site that would be getting replaced by our new site. We collected the quotes during an initial discovery phase of the project.

It was important for us to have clear goals as we worked to build the new website.

It was important for us to have clear goals as we worked to build the new website.

This picture captures the work that went into content planning and site navigation.

This picture captures the work that went into content planning and site navigation.

This messaging hierarchy diagram helped stakeholders understand how we were structuring content for each new page of the website.

This messaging hierarchy diagram helped stakeholders understand how we were structuring content for each new page of the website.

This represents the final site map that was proposed and accepted by key project stakeholders.

This represents the final site map that was proposed and accepted by key project stakeholders.

Sample slide

Sample slide

This slide was developed to illustrate the copywriting needs for this project.

This slide was developed to illustrate the copywriting needs for this project.