Indiana University’s Storyteller Summit

  • Co-Chair

  • Program Developer

  • Content Specialist

  • Copywriter

During an reorganization of Indiana University’s central marketing office, where the ultimate goal was to collaborate more with IU’s other 400+ marketers, I pitched, developed, and co-chaired a two-day digital conference focused on Storytelling at IU. We ended up with 300+ attendees, 13 sessions to choose from, and marketing innovate Jonah Sachs as our keynote. The conference required its own content strategy and accounted for speaker content planning, website planning, etc. I authored all of the content.

Co-Chair: D. Frazier

This was the conference logo, which was created after multiple rounds of concepting with two different designers. There is also an IU-red version of the logo.

This was the conference logo, which was created after multiple rounds of concepting with two different designers. There is also an IU-red version of the logo.

The theme of the summit was "The hero's journey," which was elaborated on during various sessions and keynotes.

The theme of the summit was "The hero's journey," which was elaborated on during various sessions and keynotes.

This is the top of the registration landing page we created for the summit. I wrote the copy.

This is the top of the registration landing page we created for the summit. I wrote the copy.

I created a presentation template to share with our speakers to help reduce their workload.

I created a presentation template to share with our speakers to help reduce their workload.

A slide from the presentation template I created and shared with presenters.

A slide from the presentation template I created and shared with presenters.

I developed an "Audience Insights" sheets and shared with our presenters. It gave a breakdown of their audience so that they could tailor their presentations to the real needs of IU's marketers and communicators.

I developed an "Audience Insights" sheets and shared with our presenters. It gave a breakdown of their audience so that they could tailor their presentations to the real needs of IU's marketers and communicators.

I created a slideshow to play before the first conference keynote. At the time we were kicking off a brand awareness campaign and planning to promote one of two core differentiators: health and business leadership in the state of Indiana. Because the

I created a slideshow to play before the first conference keynote. At the time we were kicking off a brand awareness campaign and planning to promote one of two core differentiators: health and business leadership in the state of Indiana. Because the ultimate goal of this conference was to align IU's 400+ marketers and communicators, and because I was IU's Brand Consultant, I thought this would be the perfect time to educate them on the facts behind our differentiators.

Sample slideshow slide

Sample slideshow slide

Sample slideshow slide

Sample slideshow slide

Sample slideshow slide

Sample slideshow slide