Indiana University Market Research

Designer: D. Lowe

As Indiana University’s Brand Consultant, I partnered with a small research team to gather and analyze both quantitative and qualitative data, focusing on defining value propositions and increasing the competitiveness of IU’s two flagship campuses and six regional campuses. These sample pages are from the final report, which included key findings, actionable recommendations, and a breakdown of new student personas.

  • Brand Consultant

  • Market Researcher

  • Presenter

  • Copywriter

I wrote the copy for a majority of this 100+ page report.

I wrote the copy for a majority of this 100+ page report.

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This graphic is pulled from another similar report that drills down on IU Kokomo's admissions funnel. I worked closely with the team to make sure our data was being presented in a way that was as intuitive to read as possible.

This graphic is pulled from another similar report that drills down on IU Kokomo's admissions funnel. I worked closely with the team to make sure our data was being presented in a way that was as intuitive to read as possible.

This graphic is pulled from another similar report that drills down on IU Kokomo's admissions funnel. I worked closely with the team to make sure our data was being presented in a way that was as intuitive to read as possible.

This graphic is pulled from another similar report that drills down on IU Kokomo's admissions funnel. I worked closely with the team to make sure our data was being presented in a way that was as intuitive to read as possible.

The main goal of this work was identifying competitive differentiators for each of IU’s regional campuses.

The main goal of this work was identifying competitive differentiators for each of IU’s regional campuses.

I conducted a SWOT analysis for top competitors. This page gives an at-a-glance of those competitors.

I conducted a SWOT analysis for top competitors. This page gives an at-a-glance of those competitors.

Messaging analysis work

Messaging analysis work

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An example of a student persona.

An example of a student persona.

A breakdown of some of our research methods.

A breakdown of some of our research methods.

Part of the index: a screen shot of one of the Mira boards we used to analyze our research.

Part of the index: a screen shot of one of the Mira boards we used to analyze our research.