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Branding & Campaigns Brand Awareness Campaign https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/5f04a4e2-0a73-49de-8dc0-b0c8ab3c2bb6/Screenshot+2025-03-28+at+11.57.46+AM.png Branding & Campaigns Brand Story and Style Guide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/db0c5a7f-71f8-4461-9835-0e3e276ae278/Screenshot+2025-03-29+at+11.16.51+AM.png Branding & Campaigns Brand Voice Guidelines https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/bd35435a-6563-4577-a243-7df7f9145fbe/Screenshot+2025-03-29+at+10.56.08+AM.png Branding & Campaigns Brand Market Research https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/d831b070-2bf2-425f-b923-6948d550a87b/Screenshot+2024-08-09+at+10.31.43+AM.png Branding & Campaigns Covid PSA Campaign https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/5e4ea793-da63-481b-a74d-7d3e950d9eae/Screenshot+2025-03-29+at+10.33.39+AM.png Branding & Campaigns Brand Market 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University's Career Center Campaign https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/097ddfbb-a8e5-4514-bc21-56b18efef2e0/Screenshot+2025-03-28+at+10.23.12+AM.png Indiana University's Career Center Campaign https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/3fd46688-8602-48d4-8c85-4a1f6514e19a/Screenshot+2025-03-28+at+10.23.22+AM.png Indiana University's Career Center Campaign https://www.ashleyrutter.com/iu-market-research daily 0.75 2025-06-20 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/e592be9b-e68d-4cf5-b7b1-1ed697ff6d25/Screenshot+2025-03-29+at+10.56.08+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/e9e8c018-6923-4019-9c2e-4f4740746abf/Screenshot+2025-03-30+at+2.43.16+PM.png IU Market Research I wrote the copy for a majority of this 100+ page report. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/b62b7846-9338-4b51-a95d-9e5f3b4dff54/Screenshot+2025-03-30+at+2.56.34+PM.png IU Market Research https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/312ab6a5-b09d-48f8-9e5c-43aac4384a5c/Screenshot+2025-03-30+at+2.56.58+PM.png IU Market Research https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/97561f6f-5500-429e-84af-75240622886c/Screenshot+2025-03-30+at+2.57.06+PM.png IU Market Research https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/2ccc7454-2962-4684-b730-69ce061e09c3/Screenshot+2025-03-30+at+2.59.10+PM.png IU Market Research https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/438ab99f-2e88-419f-a2aa-c5a761af79b0/Screenshot+2025-03-30+at+2.59.18+PM.png IU Market Research https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/29a92255-78c8-4e9a-b386-d66fb8a183b5/Screenshot+2025-03-30+at+3.07.06+PM.png IU Market Research This graphic is pulled from another similar report that drills down on IU Kokomo's admissions funnel. 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I worked closely with the team to make sure our data was being presented in a way that was as intuitive to read as possible. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/04fdf4d4-5402-40d8-8144-45986cd9fd1b/Screenshot+2025-03-30+at+3.10.54+PM.png IU Market Research The main goal of this work was identifying competitive differentiators for each of IU’s regional campuses. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/acb82327-bfcb-4bdc-a91e-aee8d9d03d7a/Screenshot+2025-03-30+at+3.10.17+PM.png IU Market Research I conducted a SWOT analysis for top competitors. 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There is also an IU-red version of the logo. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/f8b4a043-a6dc-4c0d-8e0f-0502b036a0e4/Screenshot+2025-03-28+at+9.59.16+AM.png Storyteller Summit https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/de6fbf37-da85-421c-b603-37dd86e028ec/Screenshot+2025-03-30+at+3.26.28+PM.png Storyteller Summit This is the top of the registration landing page we created for the summit. I wrote the copy. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/1654f5b6-8e5d-4f61-bb57-79c1e5b1f985/Screenshot+2025-03-28+at+10.05.25+AM.png Storyteller Summit I created a presentation template to share with our speakers to help reduce their workload. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/0f59c5c6-840e-470a-ad17-4b0e3a0e4205/Screenshot+2025-03-28+at+10.06.17+AM.png Storyteller Summit A slide from the presentation template I created and shared with presenters. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/0dd03766-157b-4544-a1ed-79493826040c/Screenshot+2025-03-28+at+10.04.44+AM.png Storyteller Summit I developed an "Audience Insights" sheets and shared with our presenters. 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https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/cd620e1f-ae05-47cb-bbb3-7f6843453159/content_IU+Studios+content+strategy+010621-2.jpg Content Strategy & Messaging Enterprise Approach to Content Creation https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/63b21395-4183-49f9-b100-992b5e178d61/Screenshot+2025-03-28+at+11.31.18+AM.png Content Strategy & Messaging Campaign Lead Magnet https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/94f5f658-6fd5-42e2-9b70-3e66b328116e/Screenshot+2025-03-30+at+10.01.08+AM.png Content Strategy & Messaging Web Content Strategy: Indiana University Kelley School of Business https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/649b07e3-632d-4214-b073-bb73bd850aad/Screenshot+2025-03-30+at+10.35.20+AM.png Content Strategy & Messaging Presentation: Content Marketing in Higher Ed 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https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/ba878938-2382-44c4-82e5-21f759500722/Screenshot+2025-04-08+at+3.59.23+PM.png SaaS Homepage Messaging Strategy https://www.ashleyrutter.com/enterprise-content-creation daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/cd620e1f-ae05-47cb-bbb3-7f6843453159/content_IU+Studios+content+strategy+010621-2.jpg https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/8cccb05b-7737-45f3-a2bd-b0480a9125d2/Screenshot+2025-03-31+at+2.16.01+PM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/9cc2e7c2-c89a-4a96-a1b4-131ece6bd2c3/Screenshot+2025-03-31+at+2.16.12+PM.png https://www.ashleyrutter.com/content-marketing-in-higher-ed-presentiation daily 0.75 2025-04-08 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/649b07e3-632d-4214-b073-bb73bd850aad/Screenshot+2025-03-30+at+10.35.20+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/8cd0e0e9-1afc-4a53-9d11-10f90d030679/Screenshot+2025-03-30+at+10.35.35+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/e45c0b40-c80c-4d8b-a3b7-ffe65c60c089/Screenshot+2025-03-30+at+10.35.28+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/d11e05b9-8cc7-49c4-9919-0cd096f65f42/Screenshot+2025-03-30+at+10.35.55+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/afb4917b-b884-4586-8952-252899d14ed4/Screenshot+2025-03-30+at+10.36.17+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/bcccac5e-daa0-4862-9d82-5598324cdb9f/Screenshot+2025-03-30+at+10.36.28+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/89eff7c7-8933-4d53-86b6-35e0fd4ed3b8/Screenshot+2025-03-30+at+10.36.34+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/928c556b-5f39-4e86-8574-2b7c0b85fe13/Screenshot+2025-03-30+at+10.36.40+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/d1a0aeeb-7cc8-45d1-a452-7ddedde38dc5/Screenshot+2025-03-30+at+10.36.46+AM.png Content Marketing in Higher Ed Presentation Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/7706d3a3-db89-4679-a57e-35cf0923c5af/5.png Content Marketing in Higher Ed Presentation https://www.ashleyrutter.com/i-got-this-campaign-1-1-1-1 daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/89b7bbbb-d4b2-4864-b8f1-501c7b8df68d/Screenshot+2025-03-30+at+10.22.00+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/2aa43e2b-653d-4587-9208-7d1a1843966d/Screenshot+2025-03-30+at+10.19.13+AM.png FarmLogs Website Content Strategy My team developed this deck as part of an all-hands show and tell, walking the company through the steps that were taken to arrive at the new site. This was done to get broader buy-in for the new site, and answer any questions company members had. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/df384008-7303-474b-bc62-26a207a3fe03/Screenshot+2025-03-30+at+10.19.50+AM.png FarmLogs Website Content Strategy Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/9eee4b8a-cbcf-46d9-8355-6374e6a6e6dc/Screenshot+2025-03-30+at+10.19.32+AM.png FarmLogs Website Content Strategy This is the timeline I developed to help us successfully hit key project milestones. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/2738cc08-a68a-44a0-9c90-c4f1be9b8f69/Screenshot+2025-03-30+at+10.21.14+AM.png FarmLogs Website Content Strategy Sample slide; this is in reference to the old site that would be getting replaced by our new site. We collected the quotes during an initial discovery phase of the project. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/02e517ac-c0cf-4e6f-a878-6ca27d83e4ee/Screenshot+2025-03-30+at+10.21.22+AM.png FarmLogs Website Content Strategy Sample slide; this is in reference to the old site that would be getting replaced by our new site. We collected the quotes during an initial discovery phase of the project. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/c5b1993b-e915-4aca-9333-63fdeceb02c1/Screenshot+2025-03-30+at+10.21.32+AM.png FarmLogs Website Content Strategy It was important for us to have clear goals as we worked to build the new website. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/18f14779-f3f9-4b3f-abd7-aa7921b79970/Screenshot+2025-03-30+at+10.21.53+AM.png FarmLogs Website Content Strategy This picture captures the work that went into content planning and site navigation. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/1cd51142-2efc-4f8b-ab5d-e71fc161ab20/Screenshot+2025-03-30+at+10.22.00+AM.png FarmLogs Website Content Strategy This messaging hierarchy diagram helped stakeholders understand how we were structuring content for each new page of the website. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/dd3a7863-4b15-45e7-b886-055e7217a086/Screenshot+2025-03-30+at+10.22.19+AM.png FarmLogs Website Content Strategy This represents the final site map that was proposed and accepted by key project stakeholders. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/885dd2ae-b9e5-4707-b5af-5d873b4de3b0/Screenshot+2025-03-30+at+10.23.06+AM.png FarmLogs Website Content Strategy Sample slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/71b06a86-316d-4a28-a70f-5646fe97e796/Screenshot+2025-03-30+at+10.23.15+AM.png FarmLogs Website Content Strategy This slide was developed to illustrate the copywriting needs for this project. https://www.ashleyrutter.com/i-got-this-campaign-1-1-1-1-1 daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/4dcbfdca-ac7a-4698-8977-79e9f783983c/summit_logo.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/4dcbfdca-ac7a-4698-8977-79e9f783983c/summit_logo.png Testimonials for Luddy This was the conference logo, which was created after multiple rounds of concepting with two different designers. There is also an IU-red version of the logo. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/f8b4a043-a6dc-4c0d-8e0f-0502b036a0e4/Screenshot+2025-03-28+at+9.59.16+AM.png Testimonials for Luddy The theme of the summit was "The hero's journey," which was elaborated on during various sessions and keynotes. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/de6fbf37-da85-421c-b603-37dd86e028ec/Screenshot+2025-03-30+at+3.26.28+PM.png Testimonials for Luddy This is the top of the registration landing page we created for the summit. I wrote the copy. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/1654f5b6-8e5d-4f61-bb57-79c1e5b1f985/Screenshot+2025-03-28+at+10.05.25+AM.png Testimonials for Luddy I created a presentation template to share with our speakers to help reduce their workload. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/0f59c5c6-840e-470a-ad17-4b0e3a0e4205/Screenshot+2025-03-28+at+10.06.17+AM.png Testimonials for Luddy A slide from the presentation template I created and shared with presenters. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/0dd03766-157b-4544-a1ed-79493826040c/Screenshot+2025-03-28+at+10.04.44+AM.png Testimonials for Luddy I developed an "Audience Insights" sheets and shared with our presenters. It gave a breakdown of their audience so that they could tailor their presentations to the real needs of IU's marketers and communicators. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/f4606319-28a9-40dc-a0c6-85a707ac11a4/Screenshot+2025-03-28+at+9.59.27+AM.png Testimonials for Luddy I created a slideshow to play before the first conference keynote. At the time we were kicking off a brand awareness campaign and planning to promote one of two core differentiators: health and business leadership in the state of Indiana. Because the ultimate goal of this conference was to align IU's 400+ marketers and communicators, and because I was IU's Brand Consultant, I thought this would be the perfect time to educate them on the facts behind our differentiators. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/bd85da06-488e-4cd7-8144-0e29a007af10/Screenshot+2025-03-28+at+9.59.56+AM.png Testimonials for Luddy Sample slideshow slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/204281f3-d5d2-420f-905e-bf4717b75399/Screenshot+2025-03-28+at+10.01.00+AM.png Testimonials for Luddy Sample slideshow slide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/b5b0fa12-03b2-4d2b-9f8e-ac4896038233/Screenshot+2025-03-28+at+9.59.41+AM.png Testimonials for Luddy Sample slideshow slide https://www.ashleyrutter.com/user-journey-map-workshop daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/57e68d32-90ba-4bae-b36f-618ff51937ba/Workshop.jpg https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/8e649cca-b7f6-43d2-8fad-e4b2ce57c074/Touch+Points_Questions.jpg https://www.ashleyrutter.com/lead-nurture-marketing-content daily 0.75 2025-07-16 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/3c204789-9750-4c69-a3b7-6459287097d0/Screenshot+2025-03-28+at+11.32.46+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/26fce89f-d47c-4ae2-96e0-521390fde23a/Screenshot+2025-03-28+at+11.32.54+AM.png Lead Nurture Marketing Content https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/0a1bdcd9-d1c6-494c-9d58-b43da02f7f74/Screenshot+2025-03-28+at+11.33.02+AM.png Lead Nurture Marketing Content https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/1fb82bd9-1b36-44a6-873b-f8af0526052a/Screenshot+2025-03-28+at+11.33.19+AM.png Lead Nurture Marketing Content https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/684b65cc-1769-48a0-b6c0-b6f78aad9155/Screenshot+2025-03-28+at+11.33.10+AM.png Lead Nurture Marketing Content https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/9f6f9d8b-18ee-4d68-b25e-d7d769b01fe3/Screenshot+2025-03-28+at+11.33.26+AM.png Lead Nurture Marketing Content Pages 9 + 10 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/d71b73c0-ed6b-4b55-81e0-9e04c607de45/Screenshot+2025-03-28+at+11.33.34+AM.png Lead Nurture Marketing Content https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/84ee4254-c263-4859-ac69-c51c5db473b1/Screenshot+2025-03-28+at+11.33.42+AM.png Lead Nurture Marketing Content https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/b65092c7-cb34-4e0e-8a2f-a3b2fa617e64/Screenshot+2025-03-28+at+11.33.52+AM.png Lead Nurture Marketing Content 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https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/54b3fc9b-de03-42c1-a119-fbc537cf56bc/Screenshot+2025-03-31+at+1.28.39+PM.png IU Corps Brand Story & Messaging Guide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/c4430a9a-82c2-404c-8a79-8e94390da4a9/Screenshot+2025-03-31+at+1.28.48+PM.png IU Corps Brand Story & Messaging Guide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/9ab2f99f-4081-4d33-8a52-32a22d4c3baf/Screenshot+2025-03-31+at+1.29.02+PM.png IU Corps Brand Story & Messaging Guide https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/706c6fa6-bfb5-4b96-ab80-86a14e35d7a6/Screenshot+2025-03-31+at+1.29.12+PM.png IU Corps Brand Story & Messaging Guide https://www.ashleyrutter.com/infographic-example daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/1b6b38b9-f871-4822-99ec-c5329bbcb2a3/Infographic_020116+%281%29.jpg https://www.ashleyrutter.com/st-marketing-collateral-messaging daily 0.75 2025-03-31 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/ca75b73f-fcf8-4255-8776-3106e4c59ac4/Screenshot+2025-03-30+at+10.06.16+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/819f2bd9-9244-43b7-a309-d7fc20c55f23/Screenshot+2025-03-30+at+10.08.11+AM.png Marketing Collateral Messaging Brochure example https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/b85eebc5-d0e1-4283-a8da-c585b43d160c/Screenshot+2025-03-30+at+10.08.33+AM.png Marketing Collateral Messaging The front of a sell sheet https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/19e7a52e-6fbd-4454-a0fb-11c17ade6997/Screenshot+2025-03-30+at+10.08.43+AM.png Marketing Collateral Messaging The back of the sell sheet https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/decc1b3a-ee4c-4e28-876e-05355914a3b3/Screenshot+2025-03-30+at+10.09.14+AM.png Marketing Collateral Messaging The front of a postcard mailer https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/e52b70dd-4404-4d68-960e-1208282e8744/Screenshot+2025-03-30+at+10.09.34+AM.png Marketing Collateral Messaging The back of a postcard mailer https://www.ashleyrutter.com/presentation-on-content-strategy-basics daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/fdfde53a-3683-45bc-9566-f2b36c453598/Screenshot+2025-03-28+at+11.09.39+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/9f416dd2-bf5e-443f-956d-304db752356e/Screenshot+2025-03-28+at+11.09.49+AM.png Presentation on Content Strategy Basics https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/797e9602-db74-4ae1-b971-9abe20f12ba9/Screenshot+2025-03-28+at+11.09.58+AM.png Presentation on Content Strategy Basics 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Student Central Website Sample page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/dc9bbc46-6594-46c2-b33b-9101706b8b6e/Screenshot+2025-03-30+at+10.04.44+AM.png Indiana University Student Central Website Sample page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/eb8de0c1-b9b3-48ed-8714-ebe897811d48/Screenshot+2025-03-30+at+10.04.56+AM.png Indiana University Student Central Website Sample page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/704240d8-93ad-4f97-b478-655a96843cb0/Screenshot+2025-03-30+at+10.05.04+AM.png Indiana University Student Central Website Sample page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/86b5b98c-6bd3-40d3-84a9-aeecda3c7ae0/Screenshot+2025-03-30+at+10.05.13+AM.png Indiana University Student Central Website Sample page https://www.ashleyrutter.com/content-marketing-strategy-example daily 0.75 2025-06-12 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/6b25bca2-02e5-4878-b2cf-f501c41a58e4/Screenshot+2025-03-31+at+11.19.05+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/1c05de0f-3cea-4b2d-bbfb-c7634bccaa4c/Screenshot+2025-03-30+at+10.14.59+AM.png Content Marketing Strategy Example Index of contents https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/16fdbb28-140d-4d68-bcb8-97d2b3bf2d87/Screenshot+2025-03-30+at+10.15.05+AM.png Content Marketing Strategy Example Introduction page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/b2b7a039-6cc0-419e-9d9c-4870c2f89d8a/Screenshot+2025-03-30+at+10.15.16+AM.png Content Marketing Strategy Example Sample page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/dcf244f5-547d-41c7-9b1e-a6086b177d26/Screenshot+2025-03-31+at+10.23.37+AM.png Content Marketing Strategy Example Sample page 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Recruitment Messaging First page of the view book. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/3462641d-2522-4c32-9dc9-fde562231b28/Screenshot+2025-03-30+at+10.39.35+AM.png Marketing Collateral Recruitment Messaging Sample page. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/6a99f265-da70-4e4b-b6ad-640f4af8a84c/Screenshot+2025-03-30+at+10.39.42+AM.png Marketing Collateral Recruitment Messaging Sample page. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/90dc205b-324c-44ac-a595-ce8fe2afc1dc/Screenshot+2025-03-30+at+10.39.51+AM.png Marketing Collateral Recruitment Messaging Sample page. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/4c35c09e-7458-4e30-8e21-f40380c9ea41/Screenshot+2025-03-30+at+10.40.14+AM.png Marketing Collateral Recruitment Messaging Back cover. https://www.ashleyrutter.com/kelley-school-web-content-strategy daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/f35d0b5b-4b4b-463e-a08c-80c9c68d623b/Screenshot+2025-03-31+at+9.42.27+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/3a218c40-6b37-4b75-a885-11533c1bfb3d/Screenshot+2025-03-30+at+10.01.20+AM.png Kelley School Web Content Strategy https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/2a9918fe-9948-4861-8819-577e002124de/Screenshot+2025-03-31+at+9.45.23+AM.png Kelley School Web Content Strategy Sample page from full strategy https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/985ce80e-7359-4786-a16f-acb1f3c84231/Screenshot+2025-03-31+at+9.45.38+AM.png Kelley School Web Content Strategy Sample page from full strategy https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/a32f3785-5b33-44f0-ab6c-6038a38cfe6d/Screenshot+2025-03-30+at+10.01.34+AM.png Kelley School Web Content Strategy Sample page from full strategy 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https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/d163e955-5e10-4215-ade4-23627ff273a2/Screenshot+2025-03-28+at+11.22.48+AM.png FarmLogs Brand Voice Guidelines Sample page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/1eb37ddd-8cca-444c-afff-addfe8a69c0c/Screenshot+2025-03-28+at+11.23.02+AM.png FarmLogs Brand Voice Guidelines Sample page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/ce60de3c-4564-44da-9af6-23056d0cd8e8/Screenshot+2025-03-28+at+11.25.01+AM.png FarmLogs Brand Voice Guidelines Sample do/don't page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/65483ecb-2128-463d-b991-0780c5524d1d/Screenshot+2025-03-28+at+11.25.39+AM.png FarmLogs Brand Voice Guidelines Sample do/don't page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/375cc8d3-d6f0-4f38-beed-6baf8bcb44d0/Screenshot+2025-03-28+at+11.26.02+AM.png FarmLogs Brand Voice Guidelines Sample do/don't page https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/bceadd95-07ab-4f96-8574-7bb5bcb69f48/Screenshot+2025-03-28+at+11.25.50+AM.png FarmLogs Brand Voice Guidelines Sample do/don't page https://www.ashleyrutter.com/campaign-lead-magnet daily 0.75 2025-07-08 https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/63da1447-03c1-47cd-8716-1227cce7cdc1/Screenshot+2025-03-28+at+11.31.18+AM.png https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/430aa860-54a4-49cd-bf14-6daefaae04bf/Lead+Mag+Landing+Page_FarmLogs-Copywriter.png Campaign Lead Magnet The landing page where visitors could download the lead magnet—a PDF explaining how satellite imagery helps farmers identify field issues. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/d6d1e49d-e234-48ec-8326-7dc39c103f7c/Screenshot+2025-03-28+at+11.31.18+AM.png Campaign Lead Magnet The front cover of the lead magnet. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/24e3a3f5-36fc-4ecf-905c-df829d468c77/Screenshot+2025-03-28+at+11.31.30+AM.png Campaign Lead Magnet An introduction to the power of satellite imagery. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/f2d4fb06-d96d-4853-9fab-dff59f18fc5e/Screenshot+2025-03-28+at+11.31.38+AM.png Campaign Lead Magnet A page from the lead magnet showing sample satellite imagery. https://images.squarespace-cdn.com/content/v1/67dc66894b455e0b12d59107/54cfec23-7d76-458a-afde-f285403038a3/Screenshot+2025-03-28+at+11.31.45+AM.png Campaign Lead Magnet A page from the lead magnet showing sample satellite imagery.