Collaborating with two content specialists, I mapped the admissions journey for IU’s largest campus to identify gaps in the acquisition funnel and refine messaging for stronger engagement. Our research included a workshop with key stakeholders, and took us to six schools across Indiana, where conversations with over 100 high schoolers shaped the final deliverable.

Content Specialists: K. Roach, M. Nelson
Information Architect: K. Robinson
Designer: K. Beavers