Content Strategy & Messaging
I began my career in content strategy and messaging—my first love and area of expertise, backed by a master’s degree in storytelling. My work spans content strategy for the web, marketing content strategy for startups and enterprise clients, messaging development for campaigns and marketing collateral, and more. I also present regularly on content strategy, helping teams maximize the impact of their content.

Campaign Messaging

Viewbook Messaging

Enterprise Approach to Content Creation

Campaign Lead Magnet

Content Marketing Strategy

Brand Story and Style Guide

Lead Nurture Campaign Content

Presentation: Content Marketing in Higher Ed

Web Content Strategy: Indiana University Kelley School of Business

Inforgraphic

Retrospective Presentation: Website Strategy

Brand Voice Guidelines

Marketing Collateral Messaging

Presentation: Content Strategy Basics

Web Content Strategy: Indiana University Student Central

B2B SaaS Homepage Messaging Strategy

User Journey Map & Workshop

Brochure Messaging