Content Strategy & Messaging
I began my career in content strategy and messaging—my first love and area of expertise, backed by a master’s degree in storytelling. My work spans content strategy for the web, marketing content strategy for startups and enterprise clients, messaging development for campaigns and marketing collateral, and more. I also present regularly on content strategy, helping teams maximize the impact of their content.
Enterprise Approach to Content Creation
Campaign Lead Magnet
Web Content Strategy: Indiana University Kelley School of Business
Presentation: Content Marketing in Higher Ed
Campaign Messaging
Content Marketing Strategy
Viewbook Messaging
Brand Story and Style Guide
Lead Nurture Campaign Content
Inforgraphic
Retrospective Presentation: Website Strategy
Brand Voice Guidelines
Marketing Collateral Messaging
Presentation: Content Strategy Basics
Web Content Strategy: Indiana University Student Central
B2B SaaS Homepage Messaging Strategy
User Journey Map & Workshop
Brochure Messaging