Content Strategy & Messaging
I began my career in content strategy and messaging—my first love and area of expertise, backed by a master’s degree in storytelling. My work spans content strategy for the web, marketing content strategy for startups and enterprise clients, messaging development for campaigns and marketing collateral, and more. I also present regularly on content strategy, helping teams maximize the impact of their content.

Enterprise Approach to Content Creation

Campaign Lead Magnet

Web Content Strategy: Indiana University Kelley School of Business

Presentation: Content Marketing in Higher Ed

Campaign Messaging

Content Marketing Strategy

Viewbook Messaging

Brand Story and Style Guide

Lead Nurture Campaign Content

Inforgraphic

Retrospective Presentation: Website Strategy

Brand Voice Guidelines

Marketing Collateral Messaging

Presentation: Content Strategy Basics

Web Content Strategy: Indiana University Student Central

B2B SaaS Homepage Messaging Strategy

User Journey Map & Workshop

Brochure Messaging